WDP New Client Inquiries

Over the past several months we have been inundated with requests for information on how White Dog can help someone’s business.  A large number of these inquiries are from owners of web sites who started the site because they loved the subject and they have now grown to a point where they feel that they can monetize it or can not withstand the expense any longer unless they generate more revenue. There have also been a number of publications approach us with very similar circumstances.

The current economy has us all searching for more revenue from varied sources.

First let me say think you to all who have approached us. I appreciate your interest, kind words and have enjoyed speaking with you.

Second, if you have not yet contacted us feel free to do so. Even if we are not in a position to work together we’ll be happy to guide you how we can.

Also, two people have mentioned that they send us an email and received no response. We, I, apologize. Last October we ran into an IT issue and while it was resolved in a day we have found non-junk emails captured by our filters. If you have not responded to your emails please try again or give us a call.

To move matters along when we speak here are a few questions we’ll ask. Having the info available will be very helpful.

How long have you been publishing the mag (how old is the site)?

How long do you plan on publishing it?

What’s the paid circ, readership, distribution (daily traffic, Time spent, page view)?

Have you sold advertising before?

Send your media kit.

That’s certainly not all of the info needed but it will help get us going.

We look forward to hearing from you,
Jeff

White Dog Site Construction

We are working diligently to get the new White Dog site up and running. Most of the info has been put in place now it’s a matter of editing.

The target launch is for the end of July.

White Dog Services

White Dog Media Group is a media advertising rep firm. Our main focus is to generate revenue for your properties. We specialize in developing sales and marketing channels for media of all sizes that want to increase their revenue, without increasing their overhead on expensive sales staffing and training.

The core White Dog service is ad sales in Print Media, Interactive and associated properties. Additional sales related services include invoicing, collections and related bookkeeping.

In addition, White Dog offers a list of Marketing services including interactive, social and promotional design and implementation, peripheral material design and distribution, property marketing and promotion, event marketing, custom software creation and more.

If you are in need of a streamlined sales effort that produces exceptional results or would like additional help with your advertising sales let us know.

White Dog Press Release

Jeff Kight Departs Sovereign Media to Launch New Advertising Rep Firm

advertising representation firm, White Dog Media Group, is now accepting new clients

Williamsport, PA, April 15, 2009:  Jeff Kight, Advertising Director of Sovereign Media, is launching a new advertising rep firm:  White Dog Media Group.  The new company, based in Williamsport, PA, will offer advertising sales services and will specialize in magazine and interactive media.  Kight officially leaves his Sovereign office and opens White Dog’s doors on April 20^th.

Jeff says his decision to launch the new representation firm is partially a response to changes in Sovereign’s publication plans, including the recently announced sale of Realms of Fantasy Magazine to Warren Lapine.  Kight begins the new venture with Lapine as his first client, and with Sovereign owner and CEO Mark Hintz’s endorsement and support.  Hintz projects that Sovereign and White Dog “will be working together in the future on new media projects.”

In the meanwhile Kight is selectively seeking a few additional clients, setting his sights in particular on the Fantasy / Science Fiction, Sustainable Living, Renewable Energy, Christian Interest, DIY and Gardening markets.  As a 25+ year advertising sales and sales management veteran, Kight has industry knowledge in a number of other markets as well.  Additionally, Jeff’s wife and business partner will offer her support to the new company, expanding White Dog’s capabilities.  Christine Kight, a  marketing and advertising consultant, and CEO of Marketing Savvy, lends decades of agency-level experience in traditional and social marketing, advertising and public-relations to White Dog’s operations.

More information about White Dog Media Group is available on the new company’s temporary website: whitedogmedia.blogspot.com, or by contacting Jeff Kight by phone (570.337.5873) or e-mail (jeff@whitedogmediagroup.com).

What White Dog Can Do For You

Our goal is to add 3 more publishers to our client list.  We are particularly interested in Fantasy / Science Fiction, Sustainable Living, Christian Interest, DIY and Gardening titles, but have industry knowledge in a number of other categories that we feel we could represent well.

That Dog Can Hunt!

White Dog Media is born.  Logo – second draft!

SFScope Lets the Dog out of the Bag

No sooner said than done ~ SFScope, the online trade journal of the speculative fiction fields, released yesterday this article detailing our new endeavor:

Advertising Director Jeff Kight staying with Realms of Fantasy

[See this article for previous news on the change in ownership of Realms of Fantasy.