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The new Realms of Fantasy web site is up and running and now reasy to accept banner ads.
The Realms web master has been working on the site and has it running smoothly. The Realms Forum are growing every day and so we feel it’s time to release the banner space on the site.
For the first 5 advertisers we are offering a 3 months for $225! That’s $225 total for the three months. Yea, there’s a catch. We need it paid in advance. That’s it. After the first 5 prices will increase.
Your banner will rotate throughout the site in the leaderboard, foot or as a skyscraper on the sidebar.
At this time the Realms site is receiving 20,000 unique visitors per month. Remember, the site launched after the first of the year so it’s real growth has come in the last 30-45 days.
If you’d like specs and other advertising opportunities on the Realms web site or in the magazine feel free to let us know, jeff at whitedogmediagroup dot com
Did you know that Realms of Fantasy is available on Kindle?
The Feb issue of Realms is now available for Kindle and the April issue will soon be.
Did you know that the new Realms of Fantasy web site was up and running? It’s been up for a bout a month and is now updated multiple times each day by Realms editors, writers, reviewers even the publisher. Check it out.
White you’re on the Realms web site head over to the new Realms Forum and chat. You’ll find a fantasy community eager to talk fantasy as well as help if you are a writer, artist or fan.
The June issue of Realms of Fantasy will be on sale April 4th. Subscribers should start seeing this issue in their mail 5-7 days prior to that. That means that if you have a book, game or product release date in Late March or in April this will be the issue to show off your stuff. If you have existing works you are welcome as well. Remember, the key to advertising is What You Say x How Many Times You Say It. Remind customers you exist as often as you can to keep your sales increasing.
The materials deadline for the June issue is March 3rd but I know there are a few days padded, mainly because of my last minute rush. We can design your ad for you if you would like, it’s no charge.
For information on specials and June content feel free to shoot us a note, jeff at whitedogmediagroup.com.
My wife and I were having dinner with friends last night when our of the corner of my ear I heard one say “That is the best advertising!”
When I hear a statement like that I generally like to join the conversation. And I’m never disappointed in hearing some inane reason why that particular advertising is the best. Last night I chose to restrain myself and not join the conversation. After all, friends and I’d heard this particular friend’s “best” advertising many times, each time a different best. So why at 5:15 a.m. after a night of Valentine revelry did my mind decide to bring back the topic?
I don’t know but I wanted to sleep in.
I’ve hard all types of “the best advertising is” statements and mostly they are based on an isolated incident that brought notoriety to a business (read that as people saying “I saw/heard you on/in…..”) but never generated a measurable and sustained increase in revenue. And most of these expert opinions on the best advertising have come not from marketing and advertising experts but from people in other fields. In my youth I would immediately grab my sledge hammer and start bashing their argument deftly making my point as to why they were incorrect. And when asked what was the best advertising I would, depending on my level of maturity in my career either let them know that there is no best that advertising success depended on too many variables and was different for various businesses and industries, blah, blah, blah.
Yea, I was one of those guys. I can be pretty goo d at spouting all of the marketing mumbo-jumbo and often catch myself reverting back.
This morning my mind gave me what I believe is the definitive answer to “What’s the best form of advertising?”
An elated customer.
Not just a happy customer or a satisfied customer or a long time customer because for the most part these will rarely praise you to their friends and strangers in the checkout line at the grocery store.
An elated customer can not control themselves and will look for an opportunity to tell someone, friend and stranger alike, how great your business is. An elated customer will spread the gospel of your product with such fervor that others will come to you in droves. The elated customer will not allow them to do anything but come to you.
The Elated Customer, that’s your answer. That’s the best form of advertising. Now that you know it go start your campaign.
Thanks for your time,
Jeff
Over the past several months we have been inundated with requests for information on how White Dog can help someone’s business. A large number of these inquiries are from owners of web sites who started the site because they loved the subject and they have now grown to a point where they feel that they can monetize it or can not withstand the expense any longer unless they generate more revenue. There have also been a number of publications approach us with very similar circumstances.
The current economy has us all searching for more revenue from varied sources.
First let me say think you to all who have approached us. I appreciate your interest, kind words and have enjoyed speaking with you.
Second, if you have not yet contacted us feel free to do so. Even if we are not in a position to work together we’ll be happy to guide you how we can.
Also, two people have mentioned that they send us an email and received no response. We, I, apologize. Last October we ran into an IT issue and while it was resolved in a day we have found non-junk emails captured by our filters. If you have not responded to your emails please try again or give us a call.
To move matters along when we speak here are a few questions we’ll ask. Having the info available will be very helpful.
How long have you been publishing the mag (how old is the site)?
How long do you plan on publishing it?
What’s the paid circ, readership, distribution (daily traffic, Time spent, page view)?
Have you sold advertising before?
Send your media kit.
That’s certainly not all of the info needed but it will help get us going.
We look forward to hearing from you,
Jeff
We have a large number of clients who advertise online. Most do some form of online advertising. Those who do not, yet, ask how, where and with what. My advise always starts the same. Be careful.
Online advertising has been the hottest thing for a decade, why not it’s new. Mobile is quickly replacing online ad the new glamor ad outlet but that’s another discussion. Online has seen huge surges in ad revenue, it’s new so why not, but for the most part those dollars have been flushed. We can chalk them up to research. Now it’s time to look at the data we have from 10 years of online ads and see where and how to best utilize our resources.
Let’s assume a web sire is already in you arsenal and that you are properly utilizing data gathering, stickiness, frequent visits, all the things that make a web site “great”. Now you want to advertise and drive traffic to your site. “Let’s put up some banners.” you say to your crew. The question is what type, size, format, where…
Please make sure your choice is representative of your product and company. Viewer perception will mean the difference between success and failure. Consider how you feel when you see different size and style banners. If you are designing your ads in house look at your competitors banners, look at the big boys ads, notice what banners cause you to click. If you are hiring an agency to work on your interactive campaign ask them why they are doing things the way they are. If they don’t give an answer you are comfortable with find someone else.
The new mantra for online advertising is bigger is better. Pushdowns, XXL Boxes, Fixed Panels are seeing greater clicks. Interactive ads that engage the user having them click on flip art and play videos are more popular and show increased user favor. Of course these are more expensive to produce than a 728 x 90 leaderboard.
Interactive advertising can be a valuable and integral part of your media mix, just be careful, it could also be the commode you send your dollars and time down if you are not careful.
